WearFair is a fair trade jewellery company, based upon an initial business model developed under the Young Enterprise Graduate Scheme, 2004-05. The YE company was called Labislajulla, and sold fair trade jewellery sourced from South America at various social and cultural events around Oxford. The company made a healthy profit and helped raise the profile of fair trade within the University.

WearFair was set-up in the summer of 2006 to build upon the achievements of Labislajulla. The centre of the company is its ecommerce site at www.wearfair.co.uk, which aims to counteract recent press cynicism about fair trade by using the internet to make the company as transparent as possible. WearFair is also developing a business-to-business capacity, and already supplies a number of art gallery shops. The company will be exhibiting at this year’s Mad Exhibition at Earls Court from 2nd-4th June.

For the immediate future WearFair will develop a wider product range, as well as develop innovative systems with which to make the website as interactive as possible. We are also constantly working on maximising our search engine rating. In the long term, WearFair will expand its geographical reach, and distribution centres will be set-up in Ireland and America.

Further details

• Visit www.wearfair.co.uk
• Read the WearFair Blog
• For more information contact Stephen Bardle: stephen [at] wearfair.co.uk