Enterprising undergraduates create first ever student online marketplace

What is Boso?

Boso.co.uk is an online marketplace for students to trade all those items they need while at University but may never use again. Users can browse items for sale, advertise their unwanted possessions, and post requests for wanted items.

Who are we?

BOSO was founded by Kulveer Taggar and Harjeet Taggar through the OE Young Enterprise scheme. Kulveer graduated from St John’s in 2005 and having spent 7 months as a Commodities Analyst at Deutsche Bank, he gave in his notice in February to run BOSO full time. Harjeet has Law finals in 2006 and Tom Blomfield, the Technical Director is in his third year of a Law with French course at Balliol.

Boso now employs students from Universities across Oxford and London as on-campus brand managers, with Keren Mitchell looking after Oxford.

Where we are now?

BOSO initially launched in Oxford where it has well over 1,000 members and now boasts membership from over 60 universities. This success has lured web-designers Groovytrain into redesigning the site and has even attracted the interest of the media: the team are currently being filmed for upcoming Channel 4 show Tricky Business. So far, all this has been achieved without any serious marketing but all that is about to change. BOSO’s co-founder cousins Kulveer and Harjeet Taggar are looking to market the site extensively at universities in Oxford and London this term and have already recruited regional marketing teams and sought to develop links with student bodies –a method that they hope to be able to roll out nationwide when they pursue the widespread expansion planned for the summer.

Further details

• Visit www.boso.com
• Read the Boso blog
• For more information, please contact Kulveer Taggar: kul [at] boso.co.uk